I’ve spent my career somewhere between design and strategy, curious about how things work, how they look, and how they’re perceived.
I started in graphic design, wandered through marketing and branding, and found myself in higher education. The thread running through it all has been exploration; of ideas, of disciplines, of better ways to communicate. Teaching, like design, is about communication, context, and asking the right questions.
I’m interested in clarity, in making things make sense, in the quiet satisfaction of something working exactly as it should. Whether it’s a poster, a brand, or a lecture, I care less about being noticed and more about being understood.
This isn’t a sales pitch. It’s just a place to share what I’ve been working on, thinking about, or trying to figure out.